City-hopper Sue
Percent of market- 8%
Age- 26-35
Gender- Female
Income-65k-75k
Summary – Sue is a frequent flyer who loves planning her next sight-seeing vacation. She is on the lookout for a suitcase or messenger bag that is practical and durable, one that will simplify her packing and traveling both at home and abroad. Whether traveling for work or leisure, by plane, train, or automobile, Sue wants luggage that allows her to explore the world on her terms.
Facebook:
Page likes- 556,766
Age Group: 18-50
Gender Ratio: 56% Male 44% Female
Posts per day- 1-6
Twitter/X:
Followers- 50,251
Age Group: 14-25
Gender Ratio: 51% male 49% female
Posts per day- 9-15
Instagram:
Followers- 421,233
Age Group: 18-29
Gender Ratio: 42% male 58% female
Posts per day- 1-3
Pinterest:
Followers- 20,241
Age Group: 18-64
Gender Ratio: 36% male 64% female
Posts per day- 7-11
Youtube:
Followers- 1,105
Age Group: 10-28
Gender Ratio: 47% male 53% female
Posts per day- 1-3
TikTok:
Followers- 227,466
Age Group: 17-29
Gender Ratio: 37% male 63% female
Posts per day- 1-4
